Operations of type ICO or that promote the creation of these currencies will also be eliminated.
In an attempt to prevent its audiences from being exposed to what the company considers to be “financial products and services frequently associated with erroneous or deceptive promotional practices,” Facebook announced the blocking of advertisements related to the promotion of cryptocurrencies and ICO ( Initial Coin Offering in English), the system that allows the development of new protocols of this type.
Under this new policy, even some ads that operate legally today in the promotion of bitcoin and other virtual currencies, will be blocked. “This policy was intentionally introduced as we worked to improve our detection of misleading or deceptive advertising practices,” said Rob Leathern, one of the company’s ad directors.
“We will review this policy and how we strengthen it as we improve the signals we work with,” Leathern said, according to the Cnbc.